What is digital signage?
The term digital signage identifies the use of LCD screens, touchscreen and display in general as a form of proximity communication. The dynamism and the possibility of customization of the content transmitted, combined with the large-scale distribution of hardware solutions, have made this technology a form of advertising and promotion across the board.
Within themes like IoT and smart city, digital signage applications are able to send information and share services. Advertising, signage, news, information, there are no limits to the variety of content that can be conveyed through this technology to reach the right user, with the right message, in the right place and at the right time. Through digital signage applications it is therefore possible to create, share and customize messages to inform, educate and motivate.
Why choose Digimax?
Digimax specializes in the supply of displays and LCD screens offering modular products and services tailored to the customer's needs through:
- Specifically designed PC motherboards of various formats and performances
- display/PC all-in-one
- Complete end-user totems
- Mechanical, hardware and software customizations
- Indoor and outdoor solutions
The constant updating to the latest technologies and the expertise of our technical-commercial staff, allows us to direct the customer to custom solutions, with attention to every detail. This is possible thanks to the attention paid to the development of every single component, to the hardware and software customizations and to the setting up.
The wide range of hardware and software components and systems is therefore combined with the possibility of remote customization and integration of the functions provided by the software, reducing set up and maintenance times. The pre-sales service also takes care of integration touch-screen, printers, wireless communication, proximity sensor, customer logo, fixing and installation systems.
Software and networking
Every single player in the network is administered remotely simply by connecting to a web page. The control panel offers various functionalities: definition of a name, assignment of periods of activity and inactivity, creation and modification of groups of players, management and creation of schedules, statistics and monitoring and sending reports via email to the network administrator. No particular operation is required at the time of installation. Simply connect the player to the power supply and LAN. From that moment on you will be able to start publishing your contents in a simple and intuitive way.
From the moment of installation, every operation necessary for the administration is done through a simple and intuitive interface, which can be reached with any internet browser. All the operations necessary to configure and operate a player are done through a graphical interface made extremely intuitive by the use of drag&drop functionality. To assign the playback of a video to a player, for example, just select the video file from the content list and drag it to the player image.
Applications and possible uses
We can find digital signage applications anywhere in our daily life. Shopping malls, restaurants, airports, hotels: the screens with which you can interact can be used in different places, here below the most common ones:
Supermarkets
- Promotion of products and special offers
- Advertising of brands or manufacturers
- Customer entertainment with videos and images
Hotel
- Welcome and hotel presentation
- Promotion lunch, dinner or aperitif menu
- Events and news
Restaurants
- Menu list and reservation
- Information about events and promotions
- Interactive videos and impact images
Company
- Company and areas presentation
- Use during trade fairs and conferences
- Disclosure of internal information
Exhibitions
- Interactive presentation
- Integration with audio and video content
- Signage and communication services
Info points
- Program presentation and scheduling
- Weather and news
- Special promotions